From the category archives:

Marketing

Cover Photo: Placer County Welcome Guide

by Sherri on August 13, 2010

Kayaking at Yankee Jim's on the North Fork of the American River, Placer County, California.

We are really excited. Our photo of the kayakers was published as the cover of the current Placer County Welcome Guide!

If you are planning a trip to Placer County, be sure to stop by the Placer County Visitors Bureau/California Welcome Center at 13411 Lincoln Way in Auburn and pick up a copy of this publication. It is located across from Raley’s Supermarket on the corner of Lincoln Way and Foresthill Road.

Thank you for visiting. We love your comments and questions.You can simply add them in the comments section below.

Have a super weekend ya all!

~Sherri

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10 Reasons Why I Love PhotoShelter!

by Sherri on July 13, 2010

Couple kayaking Utica Reservoir, Alpine County, Northern California.

One of the questions I get asked a lot is “What do you like about your PhotoShelter Website?” Since there is so much interest in this subject, I decided rather than answering everyone individually, that it would be a good subject for a Blog post.

First of all, we don’t really have a PhotoShelter Website, we have our Website integraded with PhotoShelter. That’s how WE do it, but stand alone Websites can also be built in a matter of minutes, with one of several templates they provide.

PhotoShelter offers so many awesome features, but here are a few of my favorites. I’ll be adding to this list in future posts.

Best Bang For Your Buck!

If you are looking for a service for storing images, selling prints, licensing images to name just a few, I believe PhotoShelter is “The Best Bang for Your Buck.” They offer several plans ranging from FREE to $49.99. We currently have the Standard Plan, which costs us $29.99 per month and serves all of our current needs.

Sell Products & License Images

We upload our images to our Photo Archive, which is where all of our online images are stored. Images can be ordered as prints, or licensed for personal use, directly from our photo archive. We don’t offer automated Rights Managed images through PhotoShelter. For Rights-Managed licensing, clients contact us directly for a stock photo quote. After a fee has been determined, we invoice the client. After we receive payment, we set up a Private PhotoShelter Gallery for the client, where they can download their images.

Great SEO (Search Engine Optimization)

PhotoShelter has been working hard to improve their SEO and it and it’s finally paying off. During the last few months, we have been seeing an increased amount of traffic to our Website and we have to give credit to PhotoShelter for some of it!

Easy To Create Galleries

I love how easy it is to create galleries, copy the same images to other galleries and rearrange the images within a gallery however you want. For instance, you can find this image of Auburn, California in our Auburn Gallery. Auburn is located in the California Gold Country, so we copied it into that gallery as well. We even took it one step further for this image. Since it is a landscape image it also went into our Landscape Gallery.

Slide Shows

Slide shows can be created from any gallery with a click of a button. You can group together a selection of images in a gallery, click the slide show button and use it like a portfolio. Here is a slide show I just put together for this post. If you hover over the top of the image, you will see the photo caption. It’s pretty cool!

Free Photography Reports

PhotoShelter provides an incredible amount of marketing tools for the photographer. Their free photography reports (PDF) on blogging, social media, google analytics, Search Engine Optimization (SEO) and what photo buyer’s want in photography websites are very informative.

Blog

PhotoShelter also distributes great information via their Blog “A Picture’s Worth.” There you can find a ton of really helpful articles including these:

“Top 10 Ways To Piss Off A Photographer”

“Top 10 Ways To Make A Photographer Fall In Love With You”

“Top 13 Ways To Piss Off A Photo Editor”

Grover was also kind enough to include a mention about my post on “Shooting the Amgen Tour of California” in their weekly Friday Shout-Outs!” Thanks again Grover!

Free Training

If what you have read thus far isn’t enough to convince you to join, maybe this will. PhotoShelter also offers a variety of FREE Webinars and I can tell you from personal experience, they are worth the investment in time. They even welcome suggestions for future Webinars.

Post To Social Networks

The ability to post a gallery of images directly to Facebook, Flickr, SportsShooter and Twitter is a really nice feature. Here is a gallery of images I posted directly from PhotoShelter to Facebook.

Coupons

Everyone is jumping on the “coupon bandwagon” these days including PhotoShelter. They make it really easy to offer discounts on prints and products to your customers. I thought it was so cool, I decided to give it a “test drive.” Check out my “Fans Only 4th of July Coupon Sale”, to see how I incorporated coupons into my marketing plan. I will be using them on a regular basis!

I hope this has shed at least a little bit of light on PhotoShelter. Your comments and questions are certainly welcomed and appreciated as always, so fire away!

Thanks for stopping by and be sure to visit again sometime!

Cheers,

Sherri

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Fans Only 4th of July Coupon Sale

by Sherri on June 25, 2010

Early morning fog over the confluence of the north and middle forks of the American River, Auburn, California.

SAVE BIG. We are having a FANS ONLY 4TH of JULY COUPON SALE. Use coupon code “FIREWORKS” and save 50% on all orders (prints & personal use licenses) over $25.00, from now through July 4th.

It seems everyone is offering coupons these days, so we decided to jump on the “Coupon Bandwagon” too! Thanks to PhotoShelter for providing an easy way to offer our Fans special savings.

Some of you are already Fans of Sherri Meyer Photography. You may have even been eyeballing some of our photos on Facebook for awhile. If so, there has never been a more affordable time than now to order prints of your favorite photos, or license them for your own personal use.

Not all of the images we have featured on Facebook are in our online galleries yet. If your favorites happen to be on Facebook only, that’s okay. Let us know which photos you are interested in and we will make them available for purchase or licensing.

To take advantage of this special offer you will need to:

Become a Fan of Sherri Meyer Photography. Just click on the previous link, then click the “like” button.
Next, select the image/s you are interested in from our Photo Archive, or from our Business Fan Page. Then, determine if you want to order a print, or license the image for personal use.
When you begin the checkout process, you will have the opportunity to enter a coupon code in the box, which is located in the lower left.

Learn more about:

If you would be interested in our future specials, upcoming Photo Tours and more, please sign up to receive our FREE newsletters. Simply click on the link in the upper right hand corner of this blog.

As always, we welcome your comments and questions.

Thank you for visiting!

Sherri

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Auburn Fine Art Prints Available

by Sherri on May 13, 2010

The famous No Hands Bridge in Auburn, California. This is one of our best selling images!

Wow. We are really excited about this coming weekend. The Amgen Tour of California bike race (with Lance Armstrong) will be rolling through our town, Auburn, California (also known as “The Endurance Capital of the World“). We also just found out they will be 1/2 mile from our house, as they make their way down to Old Town. I think that is pretty cool.

We will be out photographing them at various locations in the area. I also wanted to mention that we have one of the largest (if not the largest) collections of Auburn Images available online. They can be purchased as Fine Art Prints, or they can be licensed for commercial, editorial or personal use.

We have images of the Foresthill Bridge (California’s tallest bridge), The American River, the Historic Auburn Courthouse, the famous No Hands Bridge and more.

Check out our Print Specials Gallery for our current specials and we have more Auburn images in our Auburn Gallery. For information on how to order, please see our “How to Order Prints” page.

Maybe we will bump into you while you are in town for this big event. If not, thank you for stopping by and taking a peek at our Auburn images.

If you have any questions about our images or about the Auburn area, please feel to ask it in the comments section below.

~Sherri

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March Print Specials: Images of Auburn, California

by Sherri on March 2, 2010

Downtown Auburn, California photo taken in December of 2009 & developed using Adobe Photoshop Lightroom 2.

Hi everyone. Just wanted to let you know that we have just updated our Print Specials Gallery for the month of March. We are offering a 20% off savings on this selection of Auburn, California images to our Facebook Fans.

Included in this Print Specials Gallery are images of the American River, Downtown Auburn, Old Town Auburn, the Foresthill Bridge, No Hands Bridge and more.

Thanks for stopping by! If you have any questions or comments, please feel free to leave them in the comments section below. We love to hear what you have to say!

~Sherri

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Why Become a Fan of Sherri Meyer Photography?

by Sherri on February 24, 2010

Another shot of the Historic Auburn Courthouse in the snow, captured in December of 2009.

Become a Fan of Sherri Meyer Photography on Facebook – it’s FREE! Here’s what you get:

Fans only special savings. Please see our Print Specials Gallery for the specials we are currently offering our Fans.

Win “FREE” prints. As Fans of Sherri Meyer Photography, you can enter to win FREE prints of your choice, simply by participating in my new and exciting Fan challenges. This photo of me canoeing with my dog was the winner’s choice from my recent contest.

Get updates on our newest images. Each time we add new images to our Website, we will post it on our Fan Page.

See more photos. Some of you are already my Facebook Friends, but I don’t post many photos there. If you would like to see more photos, become a Fan of Sherri Meyer Photography.

Ask your questions. Do you have questions about photography or the Auburn, California area? If so, fire away. This is a good place to ask them!

To become a Fan, you can click here, or on the facebook button above on the right.

More coming soon!

Thank you for visiting! If you have any questions, feel free to enter them in the comments section below.

~Sherri

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Print Specials, New Images, Personal Use Licenses & More

by Sherri on November 23, 2009

Oak leaves floating in a puddle. This is one of our most popular nature images and is currently featured in our "Print Specials" gallery.

We have been busy, busy, busy adding new images, galleries, products and more to our Website and we are really excited to announce it to YOU! I’m going to keep it short and give you a quick overview of what we have been up to. I will elaborate on it later.

Print Specials

We have added a new Print Specials Gallery. You can order prints from this gallery at a special 20% off through November. NOTE: We will be adding more images to this gallery after Thanksgiving.

Personal Use Licenses – We were having so many requests for Personal Use Licenses, we decided to add it our product list. These licenses are great for those of you that might want to use our images for your own personal use, at a very affordable price. For examples of allowable uses please refer to our Products & Features page.

New Images

We have added a bunch of new images to our New Images Gallery.

NOTE: All images are available for immediate purchase.

New Business Fan Page

Another way to keep up to date with what’s going on around here is by becoming a Fan of Sherri Meyer Photography.

That’s all for now folks. As mentioned above, we will be adding more images to our Print Specials Gallery after the Thanksgiving holiday.

Thank you for visiting. If you would like to leave a comment, simply click on the “comments” link (add your message in the box) at the bottom of this post.

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Top 10 Lightroom Tweets of the Week

by Sherri on June 19, 2009

Kayaking Lake Clementine, Auburn, California.

Back by popular demand is another round-up of favorite Lightroom tweets. Once again, I have way too many to include in this post. That means, I will be doing the same thing again next week.

Thank you to all of you who either commented on last week’s blog post, started following me on Twitter, retweeted me, or included me in a post. A HUGE thanks to @MattKloskowski for featuring me on worth-a-click on the Adobe Lightroom Killer Tips Website. [click to continue…]

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Top 10 Photo Related Tweets of the Week

by Sherri on June 5, 2009

Kayaking on the South Fork of the American River, near Coloma, California.

I have rounded up another group of my favorite photo related “Tweets of the Week” for you all. I hope you like them too. Please let me know in the comments section below if you picked up any new folks to follow, or any useful information. You can also suggest a favorite photo related tweet of yours, for an upcoming post.

Here is my “Top 10 Photo Related Tweets of the Week” in no particular order.

@blackstar 10 Ways to Fight for Your Digital Rights as a Photographer http://twurl.nl/73sxyv
@newmediaphoto Do you let clients stomp all over you? http://bit.ly/16V1ly
@enlightphoto Travel & Leisure: Best Views of US National Parks they could find = mediocre. You get what you pay for http://bit.ly/BUDkH
@FreelanceSw: 12 Breeds of Client and How to Work with Them http://bit.ly/yUgTr
@davidsanger: Finding stolen Stock Photos with Tineye: Fakorama http://bit.ly/13M8Be
@jimgoldstein 5 Tips to Get The Most Out of Twitter | JMG-Galleries – Jim M. Goldstein Photograp… http://bit.ly/1blPUd
@ricksammon Top 10 Tips for Successful Social Media Marketing: http://tinyurl.com/lrurzp
@younesbounhar Learn to see creatively http://younesbounhar.com/blog
@paul_indigo How much photographic equipment do you really need? by http://bit.ly/RBdZq.
@chasejarvis Consequences of Creative Vision (the final straw!) http://twurl.nl/zpx5c6

Here are the links to the last 2 weeks Top 10 Photo Related Tweets of the Week in case you missed them:

Week 1 – Top 10 Photo Related Tweets of the Week

Week 2 – Top 10 Photo Related Tweets of the Week

You can retweet (RT) this post, by clicking on the lime green retweet button at the bottom of this post. It will take you directly to Twitter. If you don’t know about the importance of retweeting, please refer to this post by Jim Goldstein.

Coming next week – Top 10 Lightroom Tweets of the Week

Thank you for visiting. If you would like to leave a comment, simply click on the “comments” link (add your message in the box) at the bottom of this post.

You can also sign up for a “free” subscription to this Blog. Just look in the upper right hand side of the Blog under “Subscribe to Sherri’s Blog.” Then, either click on the orange button, or enter your email address and click on “subscribe.”

Visit our Stock Photo Website for links to photo galleries.

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Top 10 Photo Related Tweets of the Week

by Sherri on May 29, 2009

Paragliding over the Cronan Ranch, Pilot Hill, California.

I’m doing another Top 10 Photo Related Tweets of the Week. Last weeks post was such a huge success in terms of spreading great information, it just might become a weekly habit!

Hopefully, you will find new folks to follow and/or tweets that you missed during the week. That is the beauty of Twitter. We are all in this thing together and the only way it will work is to help one another.

@jimgoldstein Why Social Media Matters to Photographers | JMG-Galleries – Jim M. Goldstein … http://tinyurl.com/p224md
@jimgoldstein The Birds and the Bees of Social Media Connectivity http://tinyurl.com/pe35en
@scottkelby talks about his shots in Nikon World Magazine http://is.gd/HmF0
@damienfranco 20 Amazing Photographers From Around The Internet http://tr.im/mFRm
@fotozine 8 Daily Photo Blogs That Provide Inspiration – http://is.gd/Ild8
@ricksammon Sex, Lies and Photoshop: http://bit.ly/1216aE
@BHPhotoVideo Three ways to shoot a quick, last minute portrait. http://bit.ly/g5w6t
@featureshoot: Q&A with Photo Editors- Loyalty vs. New Talent: http://bit.ly/bt79n
@davidsanger Hollingsworth on Stock Photography and the future http://bit.ly/13brQp and http://bit.ly/10il7Z
@ricksammon And now for something complete different from me. See today’s blog post about Successful Social Media Marketing: http://bit.ly/gLEob

Thank you for visiting. If you would like to leave a comment, simply click on the “comments” link (add your message in the box) at the bottom of this post.

Visit our Stock Photo Website for links to photo galleries.